Cathy Frazier of White Oak is the winner of a new Mazda 6.
Frazier was the last person with a hand on the vehicle in Fenton Motors' "Touch it to Win it" competition.
Fenton Motors announced the winner Saturday in their Mazda dealership showroom near Loop 323 and Old Jacksonville Highway in Tyler.
Frazier got to choose between taking home a Mazda 6 or a Mitsubishi Outlander Sport.
Longview has a long history with a contests like this.
For years, the ‘Hands on a Hard Body' contest was held at a Longview auto dealership.
Fenton Motors in Tyler says the "Touch it to Win it" contest is a new tradition.
They plan to hold the event annually.
General manager Sam Price says that, as a new business, they want to become part of the community.
"We wanted to do something for the community," said price. "We wanted to give a car away, we thought this was the best way to do it. Make somebody's Christmas come early."
A drawing gave 60 people the chance to win a $25,000 car.
The last person standing gets to choose between a 2012 Mazda 6 or a 2012 Mitsubishi Outlander Sport.
But for some, it's not about the new car.
"I want to take and get a home for my daddy. The house they live in is just falling down around them and this would make a good down payment on something for them to live in," says Jo Rushing, a contestant in the competition.
Contestants must keep one hand on the car at all times.
They get a 15-minute break for breakfast, lunch and dinner. They also get a five minute break every hour and a 30-minute break every 24 hours.
"My strategy is rotating my hands without taking both of my hands off the car," says Tessa Walton, another competitor.
"The hardest part so far is, I think, the mind games they're starting to play, you know. They think they're getting me but they're not," competitor Kailee Boyd says.
Boyd's mother won a similar competition, so she says it's in her blood.
"She's like, 'You've got to do this, you've got to stand like this and don't be saying this,' and I'm just like, 'Mom, we've got this,'" says Boyd.
Regardless of their strategy, everyone on Friday claimed they would be the last one standing.
"It means a lot, so you fight for the things you've got to have," says Michael Shelman, a contestant in the competition.
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