The Rock Church says its unusual billboard is serving its purpose, grabbing people's attention and making patrons of a local strip club think twice about how they spend their money.
Their sign quotes Jesus from Hebrews, saying simply, "Strip for me." The message: Instead of spending money in a strip club, spend it in a way that will better your family and yourself.
Even more powerful is the location of the sign, which can be seen just behind The Palace Gentlemen's Club sign on 3rd Avenue West in downtown Birmingham.
Pastor Mike McClure, Jr. expected some negativity in response to the billboard but he doesn't mind. He says his church is out to change lives of Magic City men.
"We stratigically picked the strip club because we want the brothers who are walking in...to know God has a greater cause for your life," he said.
McClure says the religious message is clear in the scripture on the billboard.
"The scripture says...slows down, maybe your life is slow because of stuff you need to strip off. When you begin to strip watch how fast your life goes," he said.
McClure wants to hold men accountable and encourage them to stay out of strip clubs and spend more time being good fathers and family members. He says the big picture is making Birmingham better.
"It all starts with a good man in the house. I'm trying to get brothers to put that money back into your home. Go home, raise your kids. I promise you, crime will go down," McClure said.
One resident thought the billboard was inappropriate and others thought it was acutally an ad for the club. But one woman thinks it's a creative way to get people to think.
"Anything to make them stop and think, "Hey, my decisions aren't
that great,' I think that's a good think," Caitlin Bensel said.
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