(RNN) - Apple is officially in the streaming music business - something the tech giant has been slow to venture into.
Apple's upcoming streaming music service iRadio will be released, along with the iOS 7 update, on Sept. 18. Apple made the announcement during Tuesday's anticipated unveiling of their new products, including iPhone 5S and 5C.
With a large number of iTunes subscribers, the service will directly challenge major services like Pandora and Spotify.
However, Apple has built-in distribution because iRadio will automatically show up as an app on any Apple device with iOS 7, giving Apple users direct access. Secondly, if you already have iTunes, iRadio will take the music and albums you have downloaded and create personalized stations.
The service will also be connected to the iTunes store, giving users the option to directly buy any streaming song they happen to like.
Users can create stations from both artists and songs, and according to images released by Apple, iRadio will have options to play only the top hits on a particular station, a random mix or to help discover new artists.
And we can't forget Siri. According to Apple, you can ask Siri questions like "Who plays that song?" and "Play more like this" and Siri will cater to your requests.
Similar to Pandora's model, iRadio will be free, however, users will have to pay for a service called iTunes Match to bypass advertisements.
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