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SOURCE Summit Professional Networks
Expanded focus provides partners with more customized opportunities and IT executives with more of the critical information needed to make informed decisions
NEW YORK, Dec. 17, 2013 /PRNewswire/ -- Summit Professional Networks today announced that it is re-launching Tech Decisions as a quarterly digital magazine focused on critical technology topics for insurance leaders-including cloud services, disaster recovery, mobile management and business analytics-to help them determine the technology infrastructure needed to support their companies' strategic goals. The new digital strategy will provide these C-level company executives, IT managers and department heads with access to vital information in the digital format they rely on in today's demanding, fast-paced business environment.
Tech Decisions will continue to provide readers with in-depth coverage of key IT topics for the insurance industry, and each topic will have a dedicated webcast. Each issue will also feature analysis of the latest research, identification of critical trends, case studies, and product news roundups. At the same time, content from Tech Decisions will continue to run on PropertyCasualty360.com along with as-it-happens news about new product development and analysis of new tech trends.
"Tech Decisions' new digital format broadens the customized opportunities we can offer our partners, helping them create deeper engagement with high-level tech decision-makers. In turn, it provides the audience with more concentrated content that they can access in a way that is more integrated into their workflow," said Gary Mirkin, Senior Vice President of the Custom Solutions Group at Summit Professional Networks.
The digital format also allows for expanded reach to tech decision-makers in other markets. Summit will leverage its presence in the financial services, benefits, and legal markets to offer its partners more customized opportunities, including content creation, webcasts, face-to-face events and more. The Summit footprint in these industries offers marketing partners access to the small business owners who make up the backbone of retail insurance and financial product distribution in the U.S.-all of whom require technology to manage their businesses and secure their customer data.
Bill Coffin, Group Editorial Director, added, "In 2014, we look forward to expanding the topics we will cover on the technology front-how social media is becoming an indispensable addition to the agent and broker's toolbox; how the proliferation of mobile technology can aid sales, claims, mentoring and marketing; and how insurers can finally take full advantage of cloud processing to implement infrastructure as a service, platform as a service and software as a service, and to speed loss notification and product development."
For more information, please contact Gary Mirkin, gmirkin@SummitProNets.com.
ABOUT SUMMIT PROFESSIONAL NETWORKS
Summit Professional Networks supports the growth and vitality of the insurance, financial services and legal communities by arming professionals with the knowledge and education they need to succeed at every stage of their careers. We provide face-to-face and digital events, websites, mobile sites and apps, online information services, and magazines giving professionals multi-platform access to our critical resources, including Professional Development; Education & Certification; Prospecting & Data Tools; Industry News & Analysis; Reference Tools and Services; and Community Networking Opportunities.
Using all of our resources across each community we serve, we deliver measurable ROI for our sponsors through a range of turnkey services, including Research, Content Development, Integrated Media, Creative & Design, and Lead Generation.
For more information, go to http://www.summitprofessionalnetworks.com/.
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