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SOURCE Scott Levy
IRVINE, Calif., Dec. 18, 2013 /PRNewswire/ -- We all know relationships are a two-way street. However, traditional marketing has long kept the relationship between companies and consumers in a one-way alley. Today, consumers are not interested in being talked to by companies hiding behind well-crafted logos and manicured slogans-they want full disclosure.
"Personalities and companies need to drop the scripted responses and reveal a little more reality," says Scott Levy, marketing strategist and author of Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business (Entrepreneur Press 2014). "Showing your audience that there's a warm body behind the tweets, posts and comments shows the authenticity that you need to create lifelong customers."
Levy offers business owners and entrepreneurs five tips to using social media to create long-lasting relationships with their consumers.
Scott Levy is the founder and CEO of Fuel Online, a Nashville-based online marketing agency that focuses on social media and SEO. His new book Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business is available at all fine book retailers.
Follow him on Twitter @FuelOnline or Facebook at http://www.Facebook.com/FuelInternetMarketing.
Levy is available for interviews and review copies are available upon request. Digital review copies are available on NetGalley.com. Please contact email@example.com.
Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business
Entrepreneur Press • $19.95
ISBN 13: 9781599185156 • ISBN 10: 1599185156
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