The new year is already bringing in business for bars and restaurants in the Birmingham area.
"It's huge," said Jake Rimington, manager at On Tap in Lakeview.
Rimington says people coming out for New Year's Even and to watch bowl games helps them in the middle of winter.
"Football really helps us out. You know, the holidays we get a little slow with people out of town and on vacation. Football sort of bounces us back with where we like to be," he said.
On Tap isn't the only place seeing a steady flow of customers. Just down the street at Tin Roof they're seeing their share of business too.
"It's been awesome," said Tin Roof employee Nikole Byrom.
As a bartender Byrom welcomes the business. She says the New Year's holiday and football helps bring in customers new and old.
"A lot more crowds and a lot more new faces coming in and a lot more people. With Christmas and New Years coming up it's helped a lot. It makes up for when people going out of town. Coming back into town it just makes up for one week to another," said Byrom.
What Black Friday is to retail, this New Year's week is to bars and it's something these businesses welcome with open arms.
Bars and restaurants in the Five Points South area are also expecting more customers because of the BBVA Compass Bowl Saturday and events the days leading up to it.
Click here to learn more about the BBVA Compass Bowl events. Some streets around Five Points South will be closed for the BBVA Compass Bowl Street Fest and Pep Rally from 2 p.m. to 8 p.m. Friday, Jan. 3.
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