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SOURCE Ballistic Case Co.
New team to promote HexTec™ Six-Sided Drop Protection technology
LAS VEGAS, Jan. 3, 2014 /PRNewswire/ -- Today, Ballistic Case Co., provider of industry-leading protection for smartphones and tablets, officially announced new leaders of its sales, marketing and external creative teams.
Raleigh Wilson, who has more than 30 years of management, sales and marketing experience in consumer electronics and telecommunications companies, will now lead Ballistic's sales teams as vice president of global sales. Most recently, Wilson served as vice president of sales and marketing for Altec Lansing.
Jason Naylor has been named Ballistic's new vice president of marketing. Naylor has a strong background in consumer packaged goods, having led brand and finance teams at Georgia-Pacific, JPMorgan Chase & Co. and Procter & Gamble.
Ballistic has also selected The SuperGroup as its marketing and creative agency partner. The Atlanta-based firm blends creative ideas with the latest technology and cutting-edge design.
To expand and solidify its reach in key retail markets in North America and abroad, Ballistic is also partnering with new manufacturer's representatives. PacAxs Limited will serve as the company's exclusive manufacturer's representative in Asia Pacific, extending Ballistic's presence in Japan, Australia, the Philippines and other important markets.
"These respected industry veterans and external partners bring incredible energy, smarts and creativity to the Ballistic team," said Hank Goradesky, chief executive officer and founder of Ballistic Case Co. "Their expertise and background will be invaluable to our efforts to expand our global reach and help spread the message that Ballistic cases offer the best protection on the market."
Every Ballistic case is engineered with HexTec™ Six-Sided Drop Protection technology, which includes Ballistic Corners® to protect against cracked screens, as well as raised lips and corners to protect against scratches. Ballistic cases are built to give consumers confidence that their valuable devices will be protected whether they drop them on the front, back or corners. Every Ballistic case offers at least six feet of certified drop protection.
"We aim to be the most trusted brand to protect valuable devices from drops, the elements and mishaps of all kinds," said Wilson. "We have a great team to continue Ballistic's track record of innovation."
Ballistic will feature its extensive lineup of cases – including Jewel, Urbanite, EVERY1®, Tough Jacket, Tough Jacket MAXX, Hard Core, and Hydra – next week at the Consumer Electronics Show (CES) in Las Vegas, Nev. The company's newest product, the Hydra for the Samsung Galaxy S4, will be featured for the first time at CES.
About Ballistic Case Co.
Ballistic Case Co. is a leading mobile accessories brand, designing some of the industry's best drop protection cases for smartphones and tablets. Since 2009, Ballistic has helped consumers save their phones and tablets from expensive mishaps of all kinds – cracked screens, scratches and even water damage. Ballistic's dedicated team of engineers is passionate about one thing: "Perfecting Protection" for high-tech, valuable personal devices. Based in Sunrise, Fla., Ballistic has created an extensive collection of cases right for every lifestyle. Every Ballistic case is engineered with HexTec™ Six-Sided Drop Protection technology, which includes patented Ballistic Bumpers™ to protect against cracked screens, and raised lips and corners to protect against scratches. Ballistic cases provide at least six feet of certified drop protection. Ballistic products can be found in most major wireless carrier stores and consumer electronics retail outlets in the United States and at www.goballisticcase.com.
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