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Campaign components will include a minimum of 25,000 television DRTV spots, major airlines advertisements, 12-15 TV and radio talk show interviews, 100-400 newspaper features placements, 100-400 radio feature placements and much more!
SAN DIEGO, Jan. 22, 2014 /PRNewswire/ -- #DitchTheCan (DTC), the company behind new energy drink, KAOS Gold Energy, and the concept "Social Network Marketing," announced that it will be teaming up with TVA Media Group, Inc. (TVA) - one of the top independent media companies in North America that has turned hundreds of companies into household names- to launch a national ad campaign this spring. TVA will be producing a 28:30 infomercial, supported by :30 and :60 DRTV spots, promoting both DTC's product and their unique network marketing opportunity that allows people to get paid daily to drink and promote energy drinks.
The campaign will take place over the course of several months and will include mixed media channels such as television, airlines, print, radio, internet and social media, for an expected accumulated total of more than 100 million impressions. Campaign components will include a minimum of 25,000 television airings in Nielsen-ranked DMAs, four DRTV spots on major airlines, 12-15 TV and radio talk show interviews, 100-400 newspaper features placements, 100-400 radio feature placements, top story feature placements on the homepage of various internet news portals, and streaming video featured on various internet news portals.
"TVA was so impressed by DTC's Social Network Marketing model, they suggested a shared risk partnership right off the bat," said DTC Co-Creator Brian Krogstad. "We are excited that they see the enormous potential in this industry-changing concept. TVA has over 25 years of experience in performance-based media and we are confident that their expertise and connections make them the best partner to take DTC to the next level." Traditional network marketing has been slow to adopt social networking, but DTC is looking to change that and is ready to embrace what they consider an untapped market. The company's official launch took place earlier this month and they have already received enormous attention from network marketing industry veterans and social media celebrities, alike.
In addition to their revolutionary marketing concept, DTC boasts a compensation plan that includes cash back on every order, free personalized websites, instant notifications and real-time commissions - all considered game-changers to experienced network marketers. KAOS Gold Energy features 80% less sugar and 70% fewer calories than the leading canned energy drinks, is gluten-free, and can be taken anywhere. Initial production is slated to begin within weeks at TVA's studio.
#DitchTheCan is a new initiative backed by Life Force International (Life Force). Life Force is a privately held leading natural health and wellness company, that manufactures, markets and distributes nutritional and personal care products through a global direct sales force of over 50,000 active independent Members, Distributors and Customers with international subsidiaries established in Australia, Canada, New Zealand and Singapore plus export sales to other countries.
About TVA Media Group:
Located adjacent to Universal Studios Hollywood, TVA has for the past 25 years created successful productions and media campaigns for Fortune 500s, startups, Top 100 PR firms and ad agencies, non-profits, professionals, and government agencies worldwide. TVA has an A+ rating with the BBB, Class 1 credit rating with D&B, hundreds of online references and case studies covering thirty product categories; and has won every major award in advertising, DRTV and PR.
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