Valentine's Day a vital holiday for florists

Valentine's Day a vital holiday for florists

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Dorothy McDaniel's Flower Market in Birmingham. Source: Judson Garner/WBRC Dorothy McDaniel's Flower Market in Birmingham. Source: Judson Garner/WBRC
Source: Judson Garner/WBRC Source: Judson Garner/WBRC
BIRMINGHAM, AL (WBRC) -

Valentine's Day may be about love for some, but it is all business for others. Local florists describe it as a vital day for business and a main driving force for their industry.

Floral designer Jim Tar said the day has become increasingly more important in his career, because Americans simply do not celebrate other holidays like they use to.

"You just don't see people walking in and buying corsages for Mother's Day anymore," he added.

Tar, employed by Dorthey McDaniel's Flower Market in Birmingham, said the company sent out at least 200 unique deliveries on Friday morning alone. The business hired around 15 deliverers for the holiday, he said.

One Tuscaloosa florist said the industry may look forward to the holiday more than couples.

Valentine's Day is "epic in the floral industry," Emily Cantrell Pruett, a floral designer at Tuscaloosa Floral Shoppe, said Thursday.

Pruett said the company used up to 10,000 purchased roses by Thursday afternoon and the number was growing.

She added that profit from sales around the holiday add up to five times more to the next most profitable day for florists, Mother's Day.

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According to florists, Valentine's Day has remained a reliable source of economic circulation within the floral industry.

Tar noted that the holiday is seemingly sustainable for local florists to count on, but acknowledged the competition from larger chain stores.

He said that he thinks people will continue to purchase locally for Valentine's Day because of the care and preparation of the flowers makes for a more attractive, longer lasting gift.

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