ISIS lures regional, world powers to Middle East fight

ISIS lures regional, world powers to Middle East fight

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ISIS uses slick videos to portray a brutal, victorious  image worldwide.  (Source: CNN) ISIS uses slick videos to portray a brutal, victorious image worldwide. (Source: CNN)
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(CNN) - Islamic militants have now declared a caliphate straddling Iraq and Syria.

The extremists are from the group formerly known as "ISIS."

Now, it just wants to be called "Islamic State."

Calm, brutal and with a good understanding of production techniques.

That's the image ISIS militants are presenting as they announce their boldest move yet - the establishment of an Islamic caliphate in areas under their control in both Syria and Iraq.

And their message is clearly resonating across the Middle East, as major players watch anxiously as a once unknown group of extremists single-handedly threaten the status quo.

In Saudi Arabia, the aging King Abdullah used a speech to mark the start of Ramadan to vow to fight the scourge of extremism.

In Iran, there have been calls for the country to take on a larger military role to help the Iraqi government battle off the Sunni fighters threatening Baghdad.

All that as Syria has reportedly already entered the fight with airstrikes against insurgents on the Iraq-Syria border earlier last week.

Then there's the U.S. which has boosted its Gulf Fleet to seven warships and which has already committed hundreds of military advisers to help Baghdad.

And then there's the arrival of Russian fighter jets into the mix.

It seems the Iraqi arena has become the next battleground for influence from both regional and world powers.

All the while the fighting on the ground rages on.

The latest focal point being Saddam Hussein's birthplace of Tikrit.

And it seems that much needed political solution to the crisis seems even harder to achieve.

More stake holders enter the fray.

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